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Didier Drogba is taking the ¡®Just Do It¡¯ campaign to the streets in Nike¡¯s latest video.
Didier Drogba is taking the ¡®Just Do It¡¯ campaign to the streets in Nike¡¯s latest video. The popular Galatasaray forward plays the role of delivery boy taking posters made from a human printing press to amateur athletes in the streets of Istanbul and around the country.
¡°Playing any kind of sport helps you to grow personally,¡± said Didier Drogba.
Turkey has one of the lowest sport participation in all of Europe and the campaign looks to turn that around by encouraging athletes and rounding up support from the countries professionals. The video also incldes football player Burak Y?lmaz, runner Gamze Bulut, volleyball player Naz Aydemir, and basketball players Engin Ats¨¹r and Birsel Vardal?.
¡°Everyone can enjoy the thrill of being active and playing sports¡ªit isn't something that is only reserved for professional athletes,¡± said Murat Gun, Nike Turkey Brand Marketing Director.
The campaign will be tied into social media and issuing online challenges to get Turkish citizens off the couch. Fans can get inspired by visiting Nike.com/hareketet, the digital hub that features an interactive map of the activity happening across Istanbul, and can be a part of the program by uploading their activity to social media and tag it with #hareketet and #justdoit.
The athletes that join the movement and show they got the moves will earn a ¡®Made by Movement¡¯ prints signed by the professional athletes that created them. But we doubt that Drogba will be showing up to deliver them.
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