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One of the focal points of the Brasil 2014 line will be the new generation of the Mercurial Superfly. The 2014 Superfly, just like the Magista, will include the Flyknit weave material to enhance touch combined with lightweight materials for high speed performance.
¡°With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be ¨C and what they can help players achieve,¡± said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. ¡°Fueled by Nike Flyknit technology and with a bold new silhouette, the Mercurial Superfly will be the boot of choice for the game¡¯s fastest players.¡±
Launching in a Hyper Punch and yellow colorway, the Superfly combines a Flyknit dimpled upper with the Flywire technology Nike had passed on for recent Mercurial Vapor generations. Overall, this released combines previous ideas seen throughout the heritage of the Mercurial line with new touches such as what the Dynamic Fit and a new stud configuration, both elements introduced for new silos such as the Magista and Hypervenom respectively.
¡°Innovating for the game¡¯s best is the very soul of Nike. It is the fundamental pillar of who we are,¡± said Trevor Edwards, President of the Nike Brand, at the unveiling. ¡°And as players get faster and stronger, we challenge ourselves to keep improving ¨C because sport is about constant progression ¨C and so is the Nike brand.¡±
¡°Today is the culmination of that journey as we head toward Brasil,¡± Edwards said. ¡°It¡¯s a journey of innovation fueled by our deep-rooted passion for the game. Like the players we design for, when it comes to the World Cup we hold nothing back. Because when the eyes of the world are upon you, you have to bring your best. At Nike, we live for these moments; it¡¯s what we do. We know the dreams of entire nations rest on our athletes¡¯ shoulders, so we ensure they have what they need to succeed. Every day we challenge ourselves to live up to their ambition. They choose brilliance. And so do we.¡±
The new Mercurial Superfly brings other innovations such as the Brio cables, knitted directly into the upper and locked into the outsole to provide a slingshot-like support to help players perform better. A new, more flexible and lighter carbon plate now with added studs at the heel offer power, stability, and extra traction for better acceleration.
You can expect these cleats to be worn by Cristiano Ronaldo and many other Nike top athletes during the World Cup. Will you be looking to get your hands on a pair of the new Nike Superfly as well? Let us know, join the conversation on Soccer Confidential's official Facebook and Twitter Pages!
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